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PLANT-BASED FOR THE PLANET

This Is How Humanity Saved Itself


THE PROBLEM

89% of the global population wants action on the climate.
But few believe anything they do will make a difference.

So they wait — for governments, corporations or tech to help.
But nothing happens.

Young people are scared.
Even committed activists feel powerless.



THE SOLUTION


At the Academy of Fashion Foundation (AOFF) — charitable arm of the Academy of Fashion Arts and Sciences — we envision a thrivable future. And so we have embarked on a bold mission.

* * *

Rather than one more incremental approach to doing some good in our field, we're going all the way, targeting the very core of the problem with a strategy that actucally will work.

* * *

This approach is very simple, yet requires the participation of every individual on earth.

* * *

We're helping to set off a global movement where people, not politicians or corporation, do what it takes to end the destruction of our globular home.

* * *

Informed by Poore & Nemecek (Science, 2018), our strategy is not only to let every single individual on earth know that "AVOIDING MEAT AND DAIRY IS THE SINGLE BIGGEST WAY TO REDUCE YOUR IMPACT ON EARTH," but to set in motion a global dugnad — a voluntary uprising of billions, each taking the one step that solves the crisis.



DUGNAD ( "doo-ned" /'duːnæd/ )

A voluntary community effort where people come together to complete a shared task for the common good, cultivating cooperation, solidarity, and collective responsibility.


* * *

In partnerships with major institutions, NGOs, luminaries and influencers worldwide, the decentralized PLANT-BASED FOR THE PLANET is history in the making.



THE STRATEGY

We’re igniting a systemic shift — a coordinated, data-informed, exponentially growing global movement.



PHASED EXECUTION PLAN


PHASE 1: LAYING THE FOUNDATION

  • Translate all messaging, including the core speech and dugnad definition, into 34+ languages, reaching 99% of the world population.
  • Submit “dugnad” as a neologism to major dictionaries and language bodies worldwide.
  • Build a centralized digital hub to house all assets (posters, videos, share kits, facts, FAQs) — fully open-source.
  • Launch a concise, world-class keynote speech to be delivered by a global leader to ignite mass inspiration.

PHASE 2: SEEDING THE NETWORK

  • Outreach to all vegan organizations worldwide — large and small — including climate-focused NGOs, student groups, plant-based businesses, and influencers.
  • Provide each with localized toolkits and translation packs.
  • Partner with major figures in fashion, entertainment, and activism to deliver the message.
  • Encourage all participants to use the hashtag #plantbasedfortheplanet to build visibility and track exponential adoption.

PHASE 3: ACTIVATING EXPONENTIAL GROWTH

  • Empower individuals to recruit family, friends, schools, and communities, creating a web of personal accountability.
  • Leverage social media, traditional media, and grassroots organizing.
  • Reveal what most people don’t know: 89% of people already want to save the planet — they just need clarity on how.
  • Normalize and trend the action. Going vegan becomes not fringe, but obvious, inevitable, and aspirational.

PHASE 4: CONSOLIDATION AND CULTURAL SHIFT

  • Sustain and amplify the momentum until the “late majority” tips, via peer pressure and mass visibility.
  • Introduce dugnad into popular culture — through dictionary entries, educational content, public art, and media appearances.
  • Solidify the transformation by rewilding narratives — showing freed land, restored habitats, and real planetary healing.
  • Monitor, document, and publish global progress across environmental, ethical, and public health metrics.




WHAT MAKES THIS DIFFERENT

  • No ask for policy change. No dependency on slow institutions.
  • No wait for innovation. The solution already exists.
  • No barriers to action. It’s affordable, immediate, and personal.
  • No more blame-shifting. Everyone has power. Everyone has responsibility.

This is the first ever people-led climate solution on a planetary scale.

It spreads not by permission, but by conviction — through clarity, simplicity, and the human instinct to protect what we love.





WHAT WE NEED

To achieve planetary scale with minimal friction, this dugnad is designed for maximum impact with minimal cost.

It will be powered by:

  • AI-assisted translation and outreach
  • Decentralized content sharing
  • Open-source tools
  • Global collaboration with existing organizations

We are not building infrastructure. We are building momentum — and most of the work can be done through automation, distributed volunteerism, and smart systems.

What we do need are catalytic funds to:

  • Launch and coordinate initial translation and media assets
  • Deploy shareable toolkits and localization packages
  • Develop lightweight, scalable platforms and community trackers
  • Secure partnerships and amplify visibility through trusted global figures

We estimate initial catalytic support of $500,000 to $1 million — not to fund operations, but to set off a chain reaction that sustains and spreads itself.

This is not a donation to a cause. It’s an investment in a turning point — the moment humanity saves itself, together.




THE TIME IS NOW

We are not calling for a conversation. We are initiating a coordinated shift in what humanity actually does — not someday, but now.

PLANT-BASED FOR THE PLANET is how we save ourselves — from ourselves.

It starts with a single step.

A simple one.

One that changes everything.



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Included below are some of the posters shared with millions of individuals in their respective languages and a comprehensive list of existing as well as newly minted words (neologisms) in the 34 languages that together will reach the entire population on earth.






ENGLISH

Dugnad

A voluntary community effort where people come together to complete a shared task for the common good, cultivating cooperation, solidarity, and collective responsibility.


CHINESE (中文)

Simplified:

共帮力 (Gòng bāng lì)

一种自愿的社区活动,人们聚集在一起完成一项共同的任务,以促进合作、团结和集体责任,通常没有经济报酬。

Traditional:

共幫力 (Gòng bāng lì)

一種自願的社區活動,人們聚集在一起完成一項共同的任務,以促進合作、團結和集體責任,通常沒有經濟報酬。


HINDI (हिन्दी)

सहकार्यम (Sahkāryam)

एक स्वैच्छिक समुदाय प्रयास जिसमें लोग एक साझा उद्देश्य के लिए एक साथ आते हैं, सहयोग, एकता और सामूहिक जिम्मेदारी को बढ़ावा देते हैं, आमतौर पर बिना किसी वित्तीय प्रतिफल के।


SPANISH (Español)

Colaboraje

Un esfuerzo comunitario voluntario en el que las personas se unen para completar una tarea compartida por el bien común, fomentando la cooperación, la solidaridad y la responsabilidad colectiva, generalmente sin compensación económica.


FRENCH (Français)

Solidaction

Un effort communautaire volontaire où les gens se réunissent pour accomplir une tâche commune pour le bien collectif, favorisant la coopération, la solidarité et la responsabilité collective, généralement sans compensation monétaire.


ARABIC (العربية)

‎تعاونة (Ta‘āwana)

‎ جهد مجتمعي تطوعي يجتمع فيه الناس لإنجاز مهمة مشتركة من أجل الصالح العام، مما يعزز التعاون والتضامن والمسؤولية الجماعية، وعادةً دون مقابل مادي.



BENGALI (বাংলা)

সহযোগকর্ম (Sôhôjôgkôrm)

একটি স্বেচ্ছাসেবী সম্প্রদায়িক প্রচেষ্টা যেখানে মানুষ একটি সাধারণ লক্ষ্য অর্জনের জন্য একত্রিত হয়, সহযোগিতা, সংহতি এবং সম্মিলিত দায়িত্বকে উৎসাহিত করে, সাধারণত কোনো আর্থিক পারিশ্রমিক ছাড়া।


PORTUGESE

Colabração

Um esforço comunitário voluntário onde as pessoas se unem para realizar uma tarefa compartilhada para o bem comum, promovendo a cooperação, a solidariedade e a responsabilidade coletiva, geralmente sem remuneração financeira.


RUSSIAN (Русский)

Сособщность (Sosobshchnost)

Добровольное общественное усилие, в котором люди объединяются для выполнения общей задачи на благо общества, способствуя сотрудничеству, солидарности и коллективной ответственности, обычно без денежного вознаграждения.


URDU (اُردُو)

‎اشتراکی کام (Ishtiraki Kaam)

‎ ایک رضاکارانہ اجتماعی کاوش جس میں افراد مشترکہ فلاح کے لیے اکٹھے ہو کر ایک مشترکہ کام مکمل کرتے ہیں، تعاون، یکجہتی، اور اجتماعی ذمہ داری کو فروغ دیتے ہیں، عام طور پر بغیر کسی مالی معاوضے کے۔



INDONESIAN (Bahasa Indonesia)

Gotongroyong

Sebuah usaha komunitas sukarela di mana orang-orang bersatu untuk menyelesaikan tugas bersama demi kebaikan bersama, mendorong kerja sama, solidaritas, dan tanggung jawab kolektif, biasanya tanpa imbalan finansial.


GERMAN (Deutsch)

Mitmachkraft

Eine freiwillige gemeinschaftliche Anstrengung, bei der Menschen zusammenkommen, um eine gemeinsame Aufgabe zum Wohle aller zu erfüllen, wodurch Zusammenarbeit, Solidarität und kollektive Verantwortung gefördert werden, in der Regel ohne finanzielle Entlohnung.


JAPANESE (日本語)

ドゥーナド

人々が集まり、協力・連帯・共同責任を促進しながら、共通の目標を達成するために行う自主的な地域活動であり、通常は金銭的報酬を伴わない。


TURKISH (Türkçe)

Ortakimek

İnsanların ortak bir görevi tamamlamak için bir araya geldiği, iş birliği, dayanışma ve kolektif sorumluluğu teşvik eden gönüllü bir topluluk çabası, genellikle maddi karşılık olmadan.


VIETNAMESE (Tiếng Việt)

Hợp tác công việc

Một nỗ lực cộng đồng tự nguyện, trong đó mọi người cùng nhau thực hiện một nhiệm vụ chung vì lợi ích chung, thúc đẩy sự hợp tác, đoàn kết và trách nhiệm tập thể, thường không có phần thưởng tài chính.


TELUGU (తెలుగు)

సహకార కార్యం (Sahakāra Kāryam)

ఒక స్వచ్ఛంద సమూహ ప్రయత్నం, అందులో వ్యక్తులు కలిసికట్టుగా సామూహిక కార్యాన్ని పూర్తి చేయడానికి సమిష్టిగా సహకరిస్తారు, సహకారం, ఐక్యత, మరియు సామూహిక బాధ్యతను పెంపొందిస్తారు, సాధారణంగా ఆర్థిక ప్రతిఫలం లేకుండా.


TAMIL (தமிழ்)

கூட்டு முயற்சி (Kūṭṭu Muyarchi)

ஒரு தன்னார்வ சமூக முயற்சி, இதில் மக்கள் பொதுவான நோக்கத்தை நிறைவேற்ற ஒன்றிணைகின்றனர், ஒத்துழைப்பை, ஒருமைப்பாட்டை, மற்றும் கூட்டு பொறுப்பை ஊக்குவிக்கின்றனர், பொதுவாக எந்தத் தவணையும் இல்லாமல்.


TAGALOG (Filipino)

Bayanihan

Isang boluntaryong pagsisikap ng pamayanan kung saan ang mga tao ay nagkakaisa upang maisagawa ang isang sama-samang gawain para sa kabutihang panlahat, nagpapalakas ng pagkakaisa, pagtutulungan, at kolektibong pananagutan, kadalasang walang pinansyal na gantimpala.


KOREAN (한국어)

함일

사람들이 공동의 목표를 달성하기 위해 자발적으로 모여 협력, 연대 및 공동 책임을 촉진하는 지역 사회 활동으로, 일반적으로 금전적인 보상이 따르지 않는다.


JAVANESE (ꦧꦱꦗꦮ)

Sambatan

Salah sawijining upaya komunitas kanthi sukarela, ing ngendi masarakat bebarengan kerja sama kanggo ngrampungake tugas bebarengan demi kabecikan umum, ndhukung gotong royong, solideritas, lan tanggung jawab bebarengan, biasane tanpa ganjaran finansial.


THAI (ไทย)

การร่วมแรงร่วมใจ (Kan Ruam Raeng Ruam Jai)

ความพยายามของชุมชนโดยสมัครใจที่ผู้คนมารวมตัวกันเพื่อทำภารกิจร่วมกันเพื่อประโยชน์ส่วนรวม ส่งเสริมความร่วมมือ ความสามัคคี และความรับผิดชอบร่วมกัน โดยทั่วไปไม่มีค่าตอบแทนทางการเงิน


GUJARATI (ગુજરાતી)

સહકાર કાર્ય (Sahakār Kārya)

એક સ્વૈચ્છિક સમૂહ પ્રયાસ, જ્યાં લોકો એકસાથે મળીને સામૂહિક કાર્ય પૂર્ણ કરવા માટે જોડાય છે, સહકાર, એકતા, અને સંયુક્ત જવાબદારીને પ્રોત્સાહન આપે છે, સામાન્ય રીતે કોઈ નાણાકીય વળતર વિના.


POLISH (Polski)

Współpraca Społeczna

Dobrowolny wysiłek społeczności, w którym ludzie jednoczą się, aby wykonać wspólne zadanie dla dobra wspólnego, promując współpracę, solidarność i zbiorową odpowiedzialność, zazwyczaj bez wynagrodzenia finansowego.


PERSIAN (فارسی)

همیاری اجتماعی (Hamiyari Ejtemāi)

‎تلاشی داوطلبانه در جامعه که در آن افراد گرد هم می‌آیند تا یک وظیفه مشترک را برای خیر عمومی انجام دهند، همکاری، همبستگی و مسئولیت جمعی را تقویت می‌کنند، معمولاً بدون پاداش مالی.



BURMESE (မြန်မာ)

အသုံးပြုမှု (Athone Pyo Hmu)

လူများသည် စိတ်ချမ်းသာစွာ အဖွဲ့လိုက်လှုပ်ရှားမှုများ ဆောင်ရွက်ရာတွင် ပြည်သူ့ အကျိုးအတွက် လုပ်ဆောင်ပြီး အချိန်ပိုင်းမှု၊ စုပေါင်းလုပ်ဆောင်မှုနှင့် တာဝန်ယူမှုကို အဓိကထားပါသည်၊ ငွေကြေး ချေမှုးမှု မပါဝင်ပါ။


AMHARIC (አማርኛ)

ተደራሽ ስራ (Tederash Sira)

በአንድ ምክንያት በተሳትፎ ተስማሚ ስራ የሚሰሩት ሰዎች ለአንደኛ እና ስለማህበሩ ተጠቃሚ ስራ በማድረግ እርስበርስ እንቅስቃሴ እና ተዛማጅ ተስማሚነት እንዲሆን እና ምንም ፍርሃት በማድረግ በእንቅስቃሴ የምስጋና አካል ተመዝግበዋል።


MALAY (Bahasa Melayu)

Kerja Berkomuniti

Usaha komuniti sukarela di mana individu-individu bekerjasama untuk melaksanakan tugas bersama demi kepentingan bersama, mempromosikan kerjasama, solidariti dan tanggungjawab kolektif, biasanya tanpa ganjaran kewangan.


UKRAINIAN (Українська)

Колективна праця (Kollectyvna Pratsya)

Добровільне колективне зусилля, у якому люди об’єднуються для виконання спільної задачі на благо громади, сприяючи співпраці, солідарності та колективній відповідальності, зазвичай без фінансової компенсації.


PASHTO (پښتو)

‎ټولنیز کار (Toloniz Kar)

‎یو داوطلبانه ټولنیز هڅه چې افراد د یوه ګډ هدف ترلاسه کولو لپاره یو ځای راځي، د همکاری، همبستګۍ او ټولنیزې مسؤلیت تشویق کوي، او اکثرا د مالي انعام پرته وي.



BHOJPURI (भोजपुरी)

सहयोग काम (Sahyog Kaam)

एक स्वैच्छिक समुदाय प्रयास जहाँ लोग एक साझा उद्देश्य को पूरा करने के लिए एक साथ आते हैं, सहयोग, एकता और सामूहिक जिम्मेदारी को बढ़ावा देते हैं, आमतौर पर बिना किसी वित्तीय लाभ के।


MAITHILI (मैथिली)

सहकार कार्य (Sahkaar Kary)

एक स्वैच्छिक समुदाय प्रयास जिसमें लोग मिलकर एक साझा उद्देश्य के लिए कार्य करते हैं, सहयोग, एकता और सामूहिक जिम्मेदारी को बढ़ावा देते हैं, आमतौर पर बिना वित्तीय लाभ के।


SERBO-CROATIAN (Srpskohrvatski)

Zajednički Rad

Dobrovoljna zajednička aktivnost u kojoj ljudi udružuju snage kako bi ostvarili zajednički cilj, potičući suradnju, solidarnost i kolektivnu odgovornost, obično bez novčane naknade.


MALAYALAM (മലയാളം)

സഹകരണ പ്രവർത്തനം (Sahakara Pravarthanam)

ഒരു സ്വച്ഛന്ത പ്രവർത്തനം, അതിൽ വ്യക്തികൾ പങ്കുചേരുകയും പൊതുവായ ലക്‌ഷ്യം നേടുന്നതിനായി ഒരുമിച്ച് ജോലി ചെയ്യുകയും ചെയ്യുന്നു. സഹകരണം, ഐക്യം, താത്പര്യപൂർവം എന്നിവ പ്രോത്സാഹിപ്പിക്കുന്ന ഒരു ശ്രമം, സാധാരണയായി ധന പ്രതിഫലങ്ങൾ ഇല്ലാതെ.


OROMO (Afaan Oromo)

Hojii Waliigala

Hojii hawaasummaa ofii keessatti hirmaachuun hojii tokko galii hawaasaaf ta'u gochuudhaaf walitti dhufuun waliif dantaa, waliigaltee fi itti gaafatamummaa waloo babal'isuun, kafaltii maallaqaa malee raawwatamu.

 

Sources

Science: Reducing food’s environmental impacts through producers and consumers

Chatham House: Food system impacts on biodiversity loss

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